fractional sales partner - Technical sales & business consulting
Increasing business performance through technical excellence
What We Do
LATUS Strategy
At LATUS International, we specialise in helping organisations unlock growth through smarter sales strategies and execution. Whether you’re a small business looking to scale, a government department aiming to improve process efficiency, or a multinational targeting the Australian market, we provide the expertise and practical support to help you reach your goals.
Our team partners with businesses to deliver fractional sales leadership, business development consulting, and technical sales support. We also provide copywriting, sales training, and ANZ market analysis to sharpen your market presence and position your products for success. For international manufacturers, we manage end-to-end research and market entry strategies - removing the guesswork from niche market penetration in Australia and beyond.
From high-level strategy and impartial advice to hands-on execution, we work at the level you need to maximise every opportunity, improve performance, and achieve measurable results.
LATUS Technical
For manufacturers, success in the Pacific region depends on more than just great products - it requires deep knowledge of application, performance, and local compliance standards across the construction, industrial, mining, and building services sectors. At LATUS International, we help global manufacturers navigate these complexities and accelerate their market entry.
With over a decade of international business experience, our team specialises in technical sales and business development consultingfor engineered products and systems. We work with manufacturers targeting growth at the contractor, distribution merchant, and engineering levels, ensuring strategies are tailored to the realities of the Australian and wider APAC markets.
Beyond sales execution, we provide technical documentation, compliance-focused copywriting and market positioning support- everything your organisation needs to build credibility, drive adoption and grow revenue in new markets.
LATUS Mentoring
At LATUS International, we believe sustainable success in business or sport - comes from developing the individual as well as the strategy. You can’t drive results in your business or the market if your mindset and performance aren’t aligned.
We work with company directors, executives, and professionals balancing multiple demands to build the resilience, focus, and high-performance mindset needed for consistent results. Our coaching and mentoring approach goes beyond basic benchmarks, helping individuals establish daily balance while performing at their best under pressure.
With experience spanning both international business and elite sport, we bring a unique perspective to high-performance business consulting for leaders, teams, and organisations. We help individuals unlock their potential and translate it into measurable positive outcomes.
TECHNICAL EXCELLENCE
"I have worked with Ben for a number of years now & have found his service, knowledge and enthusiasm to be unrivalled"