about us
Our Experience
After more than 20 years professional and sporting experience LATUS International was established to meet niche market needs in three key focus areas: business strategy, technical excellence, coaching & mentoring.
LATUS International company director Ben Broadhead has worked internationally throughout the APAC, US & EMEA regions working with a variety of well known global brands including Tyco, Victaulic, Shurjoint, Awareness Co., MM Kembla, Apollo Conbraco, Pegler Yorkshire, VSH, Jinan Meide Casting Co. & Survitec Group.
Specialising in product management & technical sales through information excellence, copywriting, niche market product positioning and local industry compliance in various sectors, combined with director level experience in sales & operations management, sales strategy, technical documentation and new product development, Ben has proven experience to help organisations transform individual and team sales performance, increase market presence and achieve consistent profitable results.
His professional career has been balanced with various sporting pursuits with representation at state level for multiple sports, through to national and international level representation as an athlete, coach and administrator in Judo. After years of integrating high performance sporting interests whilst achieving sales budgets in excess of $100M, a new direction has been established. The LATUS International team help business owners, managers & individuals achieve high performance outcomes and individual consistency in their daily environment that lead to profitable & scaleable results. LATUS International process & strategy is designed to empower individuals and upskill teams & organisations with the tools they need to succeed.
Talk to us today about how we can support your growth, limit your turnover, and put you or your company on a solid track to success, optimum performance and profitable outcomes.