about us
Our Experience
LATUS International was founded to provide organisations with a smarter way to build and manage their sales capability. Rather than carrying the cost and risk of building large internal teams, businesses can contract LATUS International as a fractional sales partner - an agile solution that delivers senior-level sales expertise, proven strategy, and execution on demand.
With more than 20 years of international experience across APAC, the US, and EMEA, our company director has worked with global brands including Tyco, Victaulic, Shurjoint, MM Kembla, Apollo Conbraco, Pegler Yorkshire, VSH, Jinan Meide, Magswitch, and Survitec Group. He brings deep expertise in technical sales, product management, distribution engagement and market entry strategy, along with director-level experience in sales and operations management, sales strategy, technical documentation and new product development.
This background allows LATUS International to plug directly into your organisation as a high-performance sales function - whether that means designing go-to-market strategies, positioning niche products, managing tenders, developing technical collateral, or leading customer engagement. We specialise in helping organisations transform sales performance, grow market share, and achieve profitable, repeatable results without the overhead of permanent hires.
Our approach is informed by years of balancing commercial performance with high-level sporting pursuits, where discipline, consistency, and measurable results are critical. Just as elite athletes thrive with the right coaching and systems, so too can sales teams.
Today, LATUS International helps business owners and managers drive growth, reduce turnover, and scale with confidence. We provide the processes, tools, and expertise to strengthen your sales capability - fractionally, flexibly, and cost-effectively.
Talk to us today about how our fractional sales solutions can deliver immediate impact and long-term success for your business.